Dr. Sheila Jocelyn Shaw, Ph.D./D.B.A.
Corllins University
http://www.corllinsverification.com/ RV50008193 PW:51480769
M.B.A. Everest University
4700 Millenia Blvd. Suite 175, Orlando, Florida 32839, 407-900-1789
http://professsorshaw.blogspot.com/ nine09digits@yahoo.com
AREAS OF EXPERTISE
DIRECT MAIL LETTER WRITING
TELEMARKETING SCRIPT WRITING
BROADCAST/COPY-AD WRITER
ADVERTISING WRITING
ENTREPRENEURAL MARKETING
SMALL BUSINESS DEVELOPMENT PLANNING
SMALL BUSINESS DEVELOPMENT BUSINESS PLAN WRITING
MULTIMEDIA ARTS
SELECTED ACHIEVEMENTS
• ENTREPRENEUR
• SMALL BUSINESS DEVELOPMENT
• FUNDRAISING
HIGHLIGHTED EXPERIENCE FUNDRAISING EXPERIENCE
WTIU is a nonprofit student campus based radio and television station where I worked as a volunteer, intern and paid crew member for a number of years in addition to my academic tenure with Indiana University. WTIU sponsors a fund drive and supports many local talents in the Bloomington, Indiana area and of course all sports personalities and events. The primary fundraising utilized at the time was a mini telethon or phone-a-thon for the student station to maintain it’s support and relationships with patron donors who actively have a supportive role in station operations and broadcast.
Designed and wrote a blog radio program as a marketing strategy that introduced blog radio as a nonprofit entity’s fundraising strategy to employ blog radio as a broadcast medium, exploiting blog radio’s advantage in a large media sector and to utilize the connectivity and social relaxation, peer support, exchange of information and education tools that are essential in fund raising strategies which blog radio provides as a vehicle within the family and community philanthropic sectors. The blog radio pilot program was designed as a fundraising program action plan for a local nonprofit entity wanting to reach a large audience or the maximum number of persons simultaneously yet efficiently.
Researched fund raising circles, market evaluations and forecast for giving programs within gift markets. Utilization of conversational and internal organizational communicable arts to show competency and induce interaction with major, individual donor communities, and family foundations involvement with the nonprofit fundraising program.
Specialized experiential performance employing pre-tested direct mail scripts as a sales strategy, targeted to connect with prospect/constituents providing product identification, renewal of past prospects/constituents commitments, retention of clients for repeat business relationships and purchase order completion.
Directed phone communication as conversational and persuasive language for purposes of conveyance and interpersonal exchange of product knowledge. PBX and digital application, fulfillment of account receivables for a high paced, virtual sales organizational culture requiring adaptable, strong communication skills to create expert copy ad visualization of product inventories toward individualized client repaired inclusive of print media, and novelties of authenticy. Lead generation, appointment setting, detailed timely reporting, consultative sales, scheduled call backs, fulfillment for a major marketing company.
ADDITIONAL EXPERIENCE
Application of professional marketing/Broadcast writing: Indiana University: broadcast writing, video and audio editing, e-tail/retail experience, introduced various company products as a creative designer, publisher & consultant, and small business development specialist, produced & performed script material to introduce product and product familiarity
Accounted and inventoried as a business development analyst for retail sales figures, accounts receivables invoicing and orders. Facilitated performance measures to create design structures to build product inventory.
Business Analyst/Writer/Publisher/Media Artist/Asset Developer
Venture Capital Consulting/Research
Visual Artist/Media Producer & Engineer
Customer satisfaction: Recognition & ease of giving (Awareness)
Market growth: Products that customers care about and that will improve the community
Customer retention: Information on results, quality, timely service
Internal Case Statements/FR/Key internal business processes
Fundraising
Information processing and communications
Pledge processing
Product development
Volunteer and staff development
Customer service
Interdepartmental communications
Innovative products
Developed a research and development process to come up with new, innovative products
Recent projects: Styles Multimedia Productions Design & Publishing, LLC
http://www.shawmobilefitness.webs.com/, http://shawmobilefitness.blogspot.com/
http://drsheilajocelynshawlifecoach.blogspot.com, Shaw Holdings, LLC
Financial engineering in accounting and inventory as a business development analyst for retail sales figures, accounts receivables invoicing and orders.
PROFESSIONAL SALES & MARKETING
Sales Ambassador- Limited Brands LLC
Product Fulfillment/Sales Ambassador- Alberto Culver
Sales Ambassador- Famous Barr
Production Assistant/Camera Operator-Styles Multimedia
Productions, Design & Publishing, Inc.
Sales Ambassador/Rep-Sears Roebuck
SPECIAL HOLIDAY SALES CAMPAIGNS- “WISH BOOK” SALES PBX-Sales Facilitator/Call Center Operator Sears Roebuck/Dial America Marketing
SELECTED COURSEWORK: Business Finance, Asset Management, Entrepreneurial Marketing, Industrial Marketing, Industry Competitive Analysis, Legal Aspects of Marketing, Marketing Communications, Marketing Management, Business Policy & Strategy, Management of Professionals, Change Management, Global Marketing, International Marketing, Organizational Management, Management Ethics, Management of Human Resources, Fundraising Management for Nonprofits, Nonprofit Leadership, Diversity Awareness
PROFESSIONAL CREDENTIALS: http://www.corllinsverification.com/ RV50008193 PW: 51480769 http://professsorshaw.blogspot.com/
EDUCATION EXPERIENCES
INDIANA UNIVERSITY
ALMEDA UNIVERSITY
THOMAS EDISON STATE COLLEGE
EVEREST UNIVERSITY/
NORTH ORLANDO, FLORIDA formerly FLORIDA METROPOLITAN
UNIVERSITY
EVEREST UNIVERSITY-ONLINE/POMPANO, FL,
CORLLINS UNIVERSITY
HOMELAND SECURITY
PROFESSIONAL AFFILIATIONS
• NATIONAL BLACK MBA ASSOCIATION 2010
• YOUTH OUT OF THE EDUCATION MAINSTREAM,
• HOME EDUCATORS/SCHOOL CHOICE:
Organizational Communicational Design/Assessed Dysfunctions/Organization Design & Change in progressive Academic Curriculums Designed Towards Social Trends: Implemented frontier course material and designed course instruction based upon co-active networks, virtual classroom, collegiate/university integrated learning technology, inclusive of online distance learning, tutorial, and extended student programs towards curriculum acceleration and diversification as a trainer, advisor and coach.
MUSIC/WOODWINDS PERFORMANCE (FLUTE- 9 YEARS)
POETRY WRITING/SPOKEN WORK ORATION
CREATIVE WRITING
BOWLING
VOLLEYBALL
